Share this:

This advert for an NHS campaign is a great example of how collaborations between household brands, companies, places and people are changing lives. By ditching the As, Bs and Os in their names they are highlighting the need for blood donors across the world.  The campaign has now gone global.

The #MissingType campaign was started by the UK’s NHS after a survey showed a 27% drop in new donors from the year before.

Video via NHS Give Blood